Find out the secrets of your adsense.

To Post or Not To Post...

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds.

Can you guess which reason came out on top?


Nope, it wasn't poor content. (That came in at numbers 6 and 7.)

It wasn't the advertising. (Only three people said that.)

And it wasn't too much selling. (That was number 14 on the list.)

It was too many posts.

If that was a surprise to you, join the club. But if you're thinking of cutting back on your posts,be aware that number 2 on the list of reasons to turn off the RSS was... too few posts.

So what's the optimal number of posts that will keep people returning to your site, reading your
content and clicking your ads?

I wish there was one easy answer to that but I've got a feeling it's not that simple. It's safe to say that you shouldn't be posting more than one blog entry a day. You also shouldn't be putting up less than one post a week. But whether people will stop reading if you break those rules will depend on the size and topic of your posts.

The real problem with putting up too much content, I suspect, is that the reader has to pick and choose which posts to read. Users would much rather simply read everything that comes in.
Sorting the posts can take effort and get pretty frustrating.

If you are producing a lot of content then, it might be a better idea to break them off into different RSS feeds with different themes. That will let your readers organize your content and
make it easy for them to find the information that's most important.

The most valuable lesson that I think you can take away from Darren's survey though is that you
should be keeping a close eye on the numbers of subscribers that you lose.

If you're losing too many, count the number of posts you're putting up... and divide them.

Posted on January 18, 2007 9:01 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Notification of Payment Received

Dateline - 12:03 am EST

Location - Washington, D.C.

Lobby of the Hyatt Crystal City Hotel

Ok, you know that I NEVER send email this late on a Saturday night. It just doesn't happen. And if it does, I've got a VERY good reason.

A very good reason just showed up.

I'm actually attending Yanik Silver's Underground Marketing Seminar here in the Nation's Capitol, and I'm having a great time networking with the other attendees.
So I'm sitting in the lobby shooting the breeze with Eric Holmlund, Tom Kulzer, Joe Lavery and some other guys,and in walks Lonnie Robinson.
If you don't know Lonnie, you should. The dude is smart.
We started talking about Jon Leger's $7 Secrets book that I told you about a few weeks ago.

Remember that?

Well, if you haven't picked up on it yet, the $7 Secrets Script has become one of the absolute fastest ways for anyone to generate revenue selling top-quality product at irresistable bargain basement prices.

Want to know how I know?

In 48 hours, I sold over 400 copies of Jon's $7 Secrets ebook for a grand total of $2800 in earnings.
In another 48 hours, I sold almost 300 copies of my AdSense Traffic Secrets ebook for total earnings of $2100.

What does this have to do with Lonnie Robinson?

Lonnie just showed me an incredible resource he has just created that can help you generate incredible floods of cash direct to your email box in nothing flat!

Look, as of this writing, it is almost midnight and I ought to be getting to sleep. But I am so freakin' excited about what Lonnie just showed me, I couldn't wait to share it with you!

This is rock-solid proof that you can do as I did, and you can be receiving emails from Paypal that say...

"Notification of Payment Received"

Posted on January 25, 2007 5:07 AM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

This is Your Time!

This email is...

Important...

Urgent...

Critical...

Essential...

Crucial...

There are so many words I can use to describe how
imperative it is that you read today's email, and
listen to what I have to say... REALLY listen,
because this comes from the heart.

Think about the days of you life that became more
than just another day... they became life CHANGING
days.

A life-changing day starts like any other day...

... but somewhere along the way, something happens.

You meet the person who you will one day marry...

You find out that you are going to have a baby...

You make a business decision that changes everything...

Life-changing days. You can't always anticipate
them, but in some ways you CAN plan for them!

In October 2005, I was riding high on the success of
my AdSense ebook. Jeff Walker suggested that I attend
Armand Morin's Big Seminar. He told me that this
event, and others like them, were the key to really
making it big in this industry.

I thought about going, but was a bit put off by the
cost. I was also not sure I wanted to go somewhere
that I really didn't know anybody and sit in a stuffy
conference room for days.

The truth is, I was wishy-washy about the whole thing.
I had made up my mind without really having any evidence
to base my conclusions on.

And then it happened...

My wife asked me if I was going to Big Seminar.

I explained that I wasn't sure it would be worthwhile,
and that maybe she would rather have me home with her
and the kids anyhow.

I was taken aback when she encouraged me to go!

And go I did.

You know where this is going, don't you?

Yes, it was a LIFE-CHANGING moment.

Getting out from behind my computer and into the
world of Internet marketers changed my life in so
many ways!

First of all, I had the opportunity to listen to
incredibly successful Internet entrepreneurs share
their strategies and tips for succeeding online.
I took pages and pages of notes! Some of the things
I learned in those three short days were worth
TEN TIMES what I paid to go to the seminar!

Next, Joint Venture opportunities sprang up like
flowers in the spring! I met SO many people as
I networked with a room full of smiling, exciting
faces who understood that opportunity was absolutely
everywhere! Again, the people I met and the joint
ventures that came as a result were worth SIX figures
to me in 2006. No kidding. No hype. Just the
solid truth. SIX figures.

Finally, my eyes were opened to what I had been
missing all along. Others TOLD me that Internet
marketing events were where REAL business and growth
took place, but I didn't believe it until I went for
myself!

I told you this was serious stuff.

Are you ready to CHANGE YOUR LIFE?

Are you tired of purchasing ebooks and courses, only
to still feel like you aren't getting anywhere?

Are you ready to embrace the final piece of the puzzle?

Are you ready to PLAN for your life-changing day?

It's time!

Not only will I be there networking with you and
others, but Armand has asked me to join him on
stage as a speaker! I am thrilled to have the
opportunity to teach and train, and you can be
sure that I will be delivering tons of fantastic
content and information that you can put into
action immediately to earn more money online!

Big Seminar traditionally fills up VERY fast.

In fact, Armand only has 500 seats blocked out
for this conference, and nearly 200 are already
spoken for!

It amazes me how many people want to succeed
online, but are not willing to take the steps that
can bring them that success.

It takes an investment of time and money in order
to MAKE MONEY. Take it from me. This is the way
to really tap into wealth on the Internet.

Relevant...

Significant...

Vital...

Mark it down on your calendar now.


Posted on January 28, 2007 10:50 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

AdSense Tips: The Power Of AdSense Forums

Those of you who have been following the various AdSense forums -- and that's everyone, right? -- will have noticed that Google has been making a couple of little changes: Four ads are back in the ad units instead of two; and the latest themed ad unit (the one with the cute dogs for the Chinese New Year) didn't override our ad settings and put borders back where there shouldn't be any, like the previous themes did.

That's all good news.

Having four ads in my ad units was driving me crazy. It wasn't that I saw any significant drop in overall revenues but having spent hours optimizing my sites to show four-ad units, to see the layout of my pages changed by Google without a heads-up was pretty frustrating.

I just wish that Google would let us know what they were thinking. Even if we couldn't change their decision, it would certainly help us to prepare so that we can make the most of it.

That's it as far as my complaints go though, because I have to say I'm pretty impressed with the way Google responded to our comments.

A lot of people had been complaining about only receiving two ads instead of the four they'd planned for. And many publishers had pointed out that the borders in their themed ads and the loss of their optimization had hit their CTR. It's good to see that the folks at Google follow what we're saying and act on it.

In fact, I really think that these forums are one of the greatest things about building up AdSense. (Yeah, I know I'm preaching to the choir here but I think it's worth saying.) I talk a lot in my books and presentations about the different ways to optimize a site for AdSense, but these forums are really some of the best resources for new ideas. Everyone who uses AdSense should be reading them on a regular basis, checking out what other people are saying, implementing the recommendations made by people who have been there and done that, and at the very least getting moral support for the times when things don't go quite the way you planned.

These AdSense forums really work... they certainly worked on Google.

Posted on January 29, 2007 4:33 AM Under Adsense!. Tags:, , . Grip Your Adsense!RSS-Feed.

AdSense Tips: Site Targeting, Part II

Well, the forums have been buzzing lately with news that we can now see whether our Web pages have been site targeted, how much money we're earning for CPC ads and how much for CPM ads.

For those of you who missed it, all you have to do to see whether you've been site-targeted and how much benefit it brought you is visit your Advanced Reports page. Choose AdSense for content as the product, then ask to see data by 'Individual Ad Unit' from the drop-down menu. You'll be able to tick a checkbox marked "Show data by targeting type - contextual or site."

And what can you expect to see there?

Two things. First, whether or not an advertiser has chosen that page for site targeting. (Even small sites and small pages get picked so you could well be surprised -- and flattered.) And second, the eCPM for those pages.

What many people have seen though is that the eCPM for those pages is much lower than the eCPM for the pages with contextual ads. So many people have been seeing this, in fact, that Google added a new entry to their blog explaining that "site targeted ads are most likely appearing on lower performing pages within your account - in other words, pages requiring a lower eCPM to win the AdWords ad auction."

I think that's really the most important information I need to know about pages that have been site targeted. What Google is telling me is that if an advertiser site-targets a page on my website and succeeds in putting his ad there, it's because that page wasn't making me much money in the first place.

Sure, I'm pleased that a site-targeted campaign is increasing that page's earnings a little. But what I really want to know is why that page was making so little money that a site-targeted bid was able to be successful.

So am I going to be checking to see whether any of my pages are showing site-targeted ads?

Sure. And then I'm going to be comparing the layout and content of that page with my higher earning pages to see what I've been doing wrong. The question I'm going to be asking then is whether those site-targeted ads will go away once I start doing things right...

Posted on January 30, 2007 12:54 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

AdSense Tips: The Power Of AdSense Forums

Those of you who have been following the various AdSense forums -- and that's everyone, right? -- will have noticed that Google has been making a couple of little changes: Four ads are back in the ad units instead of two; and the latest themed ad unit (the one with the cute dogs for the Chinese New Year) didn't override our ad settings and put borders back where there shouldn't be any, like the previous themes did.

That's all good news.

Having four ads in my ad units was driving me crazy. It wasn't that I saw any significant drop in overall revenues but having spent hours optimizing my sites to show four-ad units, to see the layout of my pages changed by Google without a heads-up was pretty frustrating.

I just wish that Google would let us know what they were thinking. Even if we couldn't change their decision, it would certainly help us to prepare so that we can make the most of it.

That's it as far as my complaints go though, because I have to say I'm pretty impressed with the way Google responded to our comments.

A lot of people had been complaining about only receiving two ads instead of the four they'd planned for. And many publishers had pointed out that the borders in their themed ads and the loss of their optimization had hit their CTR. It's good to see that the folks at Google follow what we're saying and act on it.

In fact, I really think that these forums are one of the greatest things about building up AdSense. (Yeah, I know I'm preaching to the choir here but I think it's worth saying.) I talk a lot in my books and presentations about the different ways to optimize a site for AdSense, but these forums are really some of the best resources for new ideas. Everyone who uses AdSense should be reading them on a regular basis, checking out what other people are saying, implementing the recommendations made by people who have been there and done that, and at the very least getting moral support for the times when things don't go quite the way you planned.

These AdSense forums really work... they certainly worked on Google.

Posted on February 1, 2007 11:04 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

How Many Sites Do You Have?

One of the most frequent questions I am asked is,"How many sites do I need in order to make money with AdSense?"

The answer is simple... just ONE site can do it!

The truth is, I make the majority of my AdSense income from just one of my sites, though I do enjoy a little here and a little there from some of my other sites.

With that said, I know of several people who are making more than I am in AdSense revenue with just ONE site!

The site must be content-rich and it must be quality.

You must update it regularly and take steps to get traffic to its pages.

Toss "time" in the mix, along with consistency in building the site, and you've got a great recipe for success.

Please recognize that there is nothing wrong with having many sites. I have to have many sites in order to keep my sanity. I'm easily distrated by bright shiny objects, so I need new sites and projects to keep it insteresting. ;-)

So how many sites do you have?

Please take the poll on AdSenseChat.com and let me know!

Posted on February 3, 2007 3:59 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

This is Your Time!

This email is...

Important...

Urgent...

Critical...

Essential...

Crucial...

There are so many words I can use to describe how
imperative it is that you read today's email, and
listen to what I have to say... REALLY listen,
because this comes from the heart.

Think about the days of you life that became more
than just another day... they became life CHANGING
days.

A life-changing day starts like any other day...

... but somewhere along the way, something happens.

You meet the person who you will one day marry...

You find out that you are going to have a baby...

You make a business decision that changes everything...

Life-changing days. You can't always anticipate
them, but in some ways you CAN plan for them!

In October 2005, I was riding high on the success of
my AdSense ebook. Jeff Walker suggested that I attend
Armand Morin's Big Seminar. He told me that this
event, and others like them, were the key to really
making it big in this industry.

I thought about going, but was a bit put off by the
cost. I was also not sure I wanted to go somewhere
that I really didn't know anybody and sit in a stuffy
conference room for days.

The truth is, I was wishy-washy about the whole thing.
I had made up my mind without really having any evidence
to base my conclusions on.

And then it happened...

My wife asked me if I was going to Big Seminar.

I explained that I wasn't sure it would be worthwhile,
and that maybe she would rather have me home with her
and the kids anyhow.

I was taken aback when she encouraged me to go!

And go I did.

You know where this is going, don't you?

Yes, it was a LIFE-CHANGING moment.

Getting out from behind my computer and into the
world of Internet marketers changed my life in so
many ways!

First of all, I had the opportunity to listen to
incredibly successful Internet entrepreneurs share
their strategies and tips for succeeding online.
I took pages and pages of notes! Some of the things
I learned in those three short days were worth
TEN TIMES what I paid to go to the seminar!

Next, Joint Venture opportunities sprang up like
flowers in the spring! I met SO many people as
I networked with a room full of smiling, exciting
faces who understood that opportunity was absolutely
everywhere! Again, the people I met and the joint
ventures that came as a result were worth SIX figures
to me in 2006. No kidding. No hype. Just the
solid truth. SIX figures.

Finally, my eyes were opened to what I had been
missing all along. Others TOLD me that Internet
marketing events were where REAL business and growth
took place, but I didn't believe it until I went for
myself!

I told you this was serious stuff.

Are you ready to CHANGE YOUR LIFE?

Are you tired of purchasing ebooks and courses, only
to still feel like you aren't getting anywhere?

Are you ready to embrace the final piece of the puzzle?

Are you ready to PLAN for your life-changing day?

It's time!

Not only will I be there networking with you and
others, but Armand has asked me to join him on
stage as a speaker! I am thrilled to have the
opportunity to teach and train, and you can be
sure that I will be delivering tons of fantastic
content and information that you can put into
action immediately to earn more money online!

Big Seminar traditionally fills up VERY fast.

In fact, Armand only has 500 seats blocked out
for this conference, and nearly 200 are already
spoken for!

It amazes me how many people want to succeed
online, but are not willing to take the steps that
can bring them that success.

It takes an investment of time and money in order
to MAKE MONEY. Take it from me. This is the way
to really tap into wealth on the Internet.

Relevant...

Significant...

Vital...

Mark it down on your calendar now.

Posted on February 5, 2007 1:47 AM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

I've Got a Confession to Make

There's something you should know about me.
It's kind of embarrassing, actually.
I am terrible with my hands.
More specifically, I am not mechanically inclined.
In simple english, don't ask me to build stuff.

Don't get me wrong. I can fix absolutely anything.
Just hand me a telephone and I can dial the number to reach a competent professional. ;-)
Honestly, it's just best to keep me away from power tools!

Technology, on the other hand, doesn't frighten me in the least.

I feel perfectly at home with a computer. Sure, occasionally I want to take a hammer to one of my computers (you know the feeling), but I can manage just about any issue that comes up on my PC.
Whether you work with power tools or PCs, you need to have the right tools to complete the job.

Did you know the same thing applies to your online business?

Here ae just some of the tools that should be in your toolbelt, Sopher...

- domain registration
- autoresponders
- shopping cart
- payment processor
- conference software
- site editing tools
- ftp tools
- site recording software
- and much more!

I just got an instant message from my friend, Mike Filsaime, who is currently in Melbourne, Australia, speaking to several hundred people at a conference.

He showed me a great free report that he is offering which provides information on the tools mentioned above.

I've downloaded the report and it is absolutely PACKED with great resources and tips to keep you up to date on the tools you need to succeed online!

The 29-page report is called "The Resource Report",and it is an indispensable tool in itself!

Everyone who is reading this email should click and download a FREE copy of The Resource Report.

Make sure you have the tools you need. Download this now!

Posted on February 5, 2007 6:13 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

To Post or Not To Post...

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds.

Can you guess which reason came out on top?


Nope, it wasn't poor content. (That came in at numbers 6 and 7.)

It wasn't the advertising. (Only three people said that.)

And it wasn't too much selling. (That was number 14 on the list.)

It was too many posts.

If that was a surprise to you, join the club. But if you're thinking of cutting back on your posts,be aware that number 2 on the list of reasons to turn off the RSS was... too few posts.

So what's the optimal number of posts that will keep people returning to your site, reading your
content and clicking your ads?

I wish there was one easy answer to that but I've got a feeling it's not that simple. It's safe to say that you shouldn't be posting more than one blog entry a day. You also shouldn't be putting up less than one post a week. But whether people will stop reading if you break those rules will depend on the size and topic of your posts.

The real problem with putting up too much content, I suspect, is that the reader has to pick and choose which posts to read. Users would much rather simply read everything that comes in.
Sorting the posts can take effort and get pretty frustrating.

If you are producing a lot of content then, it might be a better idea to break them off into different RSS feeds with different themes. That will let your readers organize your content and
make it easy for them to find the information that's most important.

The most valuable lesson that I think you can take away from Darren's survey though is that you
should be keeping a close eye on the numbers of subscribers that you lose.

If you're losing too many, count the number of posts you're putting up... and divide them.

Posted on February 5, 2007 7:08 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

The Perfect AdSense Site

Ask a writer what the hardest part of writing a book is and you know what he'll say?

No, not starting...

Stopping.

I have the same feeling whenever I write one of my books. I'm always wondering if I haven't forgotten something or whether I could give another example or if I could express what I want to say a little more clearly. Long after I've finished writing, I'll be tweaking and editing and adding and who knows what else until I finally decide it's time to put it out there.

But with a book, once the work is done, it's done... until the next edition.

With AdSense, the work is never done.

I think I've got my sites pretty well optimized. It took me a long time and a lot of work to get there but they're now bringing in a pretty impressive CTR and a good income.

And yet, I still want to play with them. I just can't help but wonder if a little tweak here or a change there would nudge up my CTR an extra half a percentage point and give me a nice little bonus.

Whenever the urge gets too strong, I've really got two choices.

I can either sit on my hands until the urge passes so that I don't mess up a good thing.

Or I can try out my ideas somewhere they won't do my income any harm if they don't work. I use a small site for that but you could also use a single web page, provided you used Channels to keep track of the income that page usually brings in and follow the difference.

Not all of the experiments you run are going to work, but I have to say, there's only one thing that beats coming up with an idea, implementing it and seeing it push up your income.

And that's having a site that's so well optimized it can't produce any more income whatever you do. The only thing better than having one of those, is knowing it.

Anyone think they've got one?

Posted on February 5, 2007 7:12 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Here's Your Free Million Dollar Template!

The Million Dollar Template.

Is there such a thing?

You know I am a big fan of templates. Each month, hundreds of subscribers receive AdSense templates from me so they can shortcut the creation of their web sites and get down to the business of building original content.

Apart from the ones I have created, I have not seen any templates that are really worthy of emulating...

Until now!

My friend, Mark Widawer, is the web's leading expert on creating profitable landing pages. You know, landing pages account for countless sales of products and services every day. There is big money in knowing how to create the perfect landing page.

Mark has helped his clients earn untold wealth with his landing page expertise...

... And now he is going to share his million dollar landing page template with you!

If you click the following link, Mark is going to give you his million dollar template for free. No questions asked. No commitment.

It's a huge no-brainer. Just click the link and download this template now.

And I want to be honest with you.

I wouldn't share this with you if I didn't think that Mark would be able to teach you what you need to know about landing pages.

I trust him implicitly. He's one of the "good guys" that actually provides immense value in every product he creates.

That's why I am going to go beyond recommending that you just download his free million dollar template, and take a look at the fantastic offer he has for you on the page.

It would be silly for to try to recap everything here as Mark makes it all plain on his web site.

Besides, I'm kind of on vacation this week, so I want to keep this brief.

No wordiness. No hype. Just a sound recommendation from one friend to another.

Posted on February 6, 2007 4:23 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Have the Last Word!

I love it when people add comments to my posts. Sure, I write a
blog to share my information and tips... and to tell the world what
I think sometimes too. But it helps to know that someone out there
is actually reading what I'm saying.

It helps even more to see what they think about what I'm saying!

But comments at the end of articles aren't just a nice boost for
the writer of a blog or a website. They're also a big draw for
other users.

Really successful sites aren't one-way streets. They shouldn't just
be one person pouring out information. They should be communities
in which everyone shares experiences and swaps advice. You should be the leader of your community -- the erson who raises the topics, starts the discussion and points out the most interesting comments. But you want to make sure that there's a spot for people to respond to what you write... and that you turn those responses
into a draw for your site.

There are three ways to do that.

First, you can respond directly to the comments that people make. I do that often. If someone asks a question that I can answer, I'll throw in my two cents. It makes the site very responsive and lets users feel that they can get immediate solutions to their problems.

Second, you can use readers' comments as starting points for new discussions. Users will often throw in ideas that you wouldn't have thought of or ask questions that you thought didn't need answering. If you're stuck for an idea for a post, your readers' comments are often an excellent place to look.

And finally, you can even ask someone who leaves good comments on a regular basis to guest write a few posts for you. You could agree to share the revenues from that page, pay a flat fee or even just pay with a link sometimes. It can be a great way to take a day off writing without giving your income a day off too.

In short, don't forget that when you're writing an article, your users always have the last word.

Posted on February 7, 2007 9:04 AM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Are You Teasing Your Readers?

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers.

That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS post.


When it comes to the front page of a blog, the answer is clear. You want to offer a bunch of teasers that lead to individual pages with single articles. Users can read the beginning of each post, choose the ones they want to see and hit the Read More link. When they reach the whole article, they'll be offered ads highly targeted
to the subject of each post.

But when users ask to read posts on their RSS readers, they're making a statement. They're saying that they don't want to surf to a website to read an article. They want to do everything from their RSS reader.

Of course, if they get the whole article on their reader, they're not going to click any of your ads. But if you give them only a part of the article, they'll unsubscribe.

So what should you do?

The easiest solution is simply to let those users go. There's no reason for you to give your content away for free. If a user doesn't want to come to your site and view the ads, he can't have your content.

But it's likely that some of those users might come to your site some of the time, especially to add comments. They might also pass your messages on to friends.

One strategy then might be to mix your posts up. Offer some full articles that include a strong encouragement for people to share their opinion and experiences. And also throw in a few teasers to important articles to get people surfing in to read.

That might help you both to keep your subscribers and your clickthroughs.

Google has been experimenting with ads in RSS feeds for a couple of years now, but the Beta is full and here's no sign that they're going to make the program Alpha any time soon. Until that happens, we're going to have to keep battling to push subscribers off their RSS readers and onto our ads.

What are your thoughts on this?

Posted on February 8, 2007 9:37 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

Are Your Ads in Order?

You already know that ad units placed above the fold tend to get the most clicks.

But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page?

That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page.

The problem comes when you start optimizing.

Posted on February 9, 2007 12:25 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

AdSense Tips: Site Targeting, Part II

Well, the forums have been buzzing lately with news that we can now see whether our Web pages have been site targeted, how much money we're earning for CPC ads and how much for CPM ads.

For those of you who missed it, all you have to do to see whether you've been site-targeted and how much benefit it brought you is visit your Advanced Reports page. Choose AdSense for content as the product, then ask to see data by 'Individual Ad Unit' from the drop-down menu. You'll be able to tick a checkbox marked "Show data by targeting type - contextual or site."

And what can you expect to see there?

Two things. First, whether or not an advertiser has chosen that page for site targeting. (Even small sites and small pages get picked so you could well be surprised -- and flattered.) And second, the eCPM for those pages.

What many people have seen though is that the eCPM for those pages is much lower than the eCPM for the pages with contextual ads. So many people have been seeing this, in fact, that Google added a new entry to their blog explaining that "site targeted ads are most likely appearing on lower performing pages within your account - in other words, pages requiring a lower eCPM to win the AdWords ad auction."

I think that's really the most important information I need to know about pages that have been site targeted. What Google is telling me is that if an advertiser site-targets a page on my website and succeeds in putting his ad there, it's because that page wasn't making me much money in the first place.

Sure, I'm pleased that a site-targeted campaign is increasing that page's earnings a little. But what I really want to know is why that page was making so little money that a site-targeted bid was able to be successful.

So am I going to be checking to see whether any of my pages are showing site-targeted ads?

Sure. And then I'm going to be comparing the layout and content of that page with my higher earning pages to see what I've been doing wrong. The question I'm going to be asking then is whether those site-targeted ads will go away once I start doing things right...

Posted on February 11, 2007 5:57 AM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

Amazon Takes On Google AdSense

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system.

This time though, they've taken a leaf right out of Kontera's books.


Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons.

The ads are attractive, the inventory, of course, is huge and there are enough formatting options to keep any publisher busy optimizing for a while. You can define the number of links, where they'll appear, which type of products you'll promote and even the type of underline to use on the text.

Want to know my opinion on these ads? I've written more on my blog and would like to hear your thoughts as well.

Posted on February 11, 2007 6:00 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Web 2.0 Means Free Traffic!

It seems like everywhere you turn, people are talking about Web 2.0.

What's the deal with Web 2.0 and why should we care?

In the past weeks, I have shared with you how I built my lists, increased my visibility and made more sales by using Squidoo.

Many of you have written me thanking me for the free report on the topic as you are seeing results from using this new web technology.

But did you know there are many more opportunities just like Squidoo that can provide you with FREE sources of
massive traffic to your website?

It's true!

So, last night I received an email from a gentleman by the name of Mike Worthington.
Now, I've never met Mike before and have never heard of him.

But he wanted to show me an ebook he had written revealing his best secrets for using Web 2.0 sites to get free traffic to his websites.

I've got to be honest with you.

I regularly receive requests to review ebooks, audio courses, DVDs and so forth... daily. Yes, every day.

A lot of what I am asked to review really isn't worth the digital ink it is created with. The fact is that
there is a lot of useless junk out there.

But for some reason, Mike's letter caught my attention.Having seen the power of Web 2.0 with my Squidoo campaign, I thought I'd take a closer look...

... And am I glad I did!

I just got done reading The Web 2.0 Traffic System Ebook and I believe the information that Mike reveals in it is worth THOUSANDS of dollars to me!

Do you think I am joking? Is this just hype?

No way, my friend.

I am incredibly serious. I will be putting each and every tip that he has shown me into practice and generating brand new traffic to my pages.

I've already sent a copy of this to my web guy and have requested that he read it cover to cover, and begin strategizing how we can implement these techniques on my sites.

I've heard of some of the sites that Mike discusses in this invaluable guide, but I never imagined that they could be used so powerfully to generate new traffic to my sites!

I say this publicly to Mike...

"Mr. Worthington, you now have my attention."

He should have your attention as well.

If you are reading this email, you have my word that The Web 2.0 Traffic System Ebook is worth downloading right now.

Whether you are building content sites, product sites, member sites or any other kind of site,
you are going to benefit greatly from this one-of-a-kind report.

Download it.

Read it.

Absorb it.

Take action.

Then send Mike an email and thank him for this great information that can help bring you the traffic you need to make your website succeed. :-)

Posted on February 11, 2007 8:29 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

I've Got a Confession to Make

There's something you should know about me.
It's kind of embarrassing, actually.
I am terrible with my hands.
More specifically, I am not mechanically inclined.
In simple english, don't ask me to build stuff.

Don't get me wrong. I can fix absolutely anything.
Just hand me a telephone and I can dial the number to reach a competent professional. ;-)
Honestly, it's just best to keep me away from power tools!

Technology, on the other hand, doesn't frighten me in the least.

I feel perfectly at home with a computer. Sure, occasionally I want to take a hammer to one of my computers (you know the feeling), but I can manage just about any issue that comes up on my PC.
Whether you work with power tools or PCs, you need to have the right tools to complete the job.

Did you know the same thing applies to your online business?

Here ae just some of the tools that should be in your toolbelt, Sopher...

- domain registration
- autoresponders
- shopping cart
- payment processor
- conference software
- site editing tools
- ftp tools
- site recording software
- and much more!

I just got an instant message from my friend, Mike Filsaime, who is currently in Melbourne, Australia, speaking to several hundred people at a conference.

He showed me a great free report that he is offering which provides information on the tools mentioned above.

I've downloaded the report and it is absolutely PACKED with great resources and tips to keep you up to date on the tools you need to succeed online!

The 29-page report is called "The Resource Report",and it is an indispensable tool in itself!

Everyone who is reading this email should click and download a FREE copy of The Resource Report.

Make sure you have the tools you need. Download this now!

Posted on February 14, 2007 11:53 AM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

The Future Internet Marketing Guru?

I recently saw a post on a forum that described me as an Internet marketing "guru".

I had this picture of me sitting on a mountaintop in the lotus position with a line of inquisitive people waiting to ask me my secret for making money online.

Then I had a good laugh and realized how ludicrous the term really is.

I'm not a "guru". I'm just a guy who found success online and now pass on what I know to others.

It's not like there is a place you go to sign up to be a guru. I guess it's what happens when people start listening to what you have to say.

Well, I say "Guru Schmuru!"

That's why I get excited when I see someone come on the scene with a brand new idea and solution to help people make money online.

Tim Brocklehurst is one such individual.

Tim, like many of us, is a webmaster faced with the challenge of building his business, and his list, without spending any more money on traffic.

Sick of losing money on pay-per-click and other advertising, he developed a system for building a business using free tools and just an hour each day.

In itself, that doesn't sound too unusual. Many of us are building businesses on a shoestring.
In fact, I hardly spend any money at all on AdWords.

But Tim really got results. Check this out.

In fifty days, he had built a list of 6,000 names...

... starting with absolutely nothing
... without any JV's
... without spending a dime

Now THAT is pretty cool!

Using this system, the more signups Tim got, the faster his list grew, the faster it grew, the more money he made!

You've heard of things spiraling downward?

Tim's business was spiraling UPward!

The good news is that Tim has packaged his system in an easy-to-use script that is highly customizable, and he is now making it available to those who want to put it to the test.

I asked Tim if he was going to make it available for anyone and he said yes... but...

Only 1000 copies will be distributed to protect the value for those early buyers. It might be made available again at a later date, but by then the price will have risen sharply.

What is Tim's biggest risk in releasing this powerful system?

Before long... they will be calling him a "guru". ;-)

Posted on February 14, 2007 1:59 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

Notification of Payment Received

Dateline - 12:03 am EST

Location - Washington, D.C.

Lobby of the Hyatt Crystal City Hotel

Ok, you know that I NEVER send email this late on a Saturday night. It just doesn't happen. And if it does, I've got a VERY good reason.

A very good reason just showed up.

I'm actually attending Yanik Silver's Underground Marketing Seminar here in the Nation's Capitol, and I'm having a great time networking with the other attendees.
So I'm sitting in the lobby shooting the breeze with Eric Holmlund, Tom Kulzer, Joe Lavery and some other guys,and in walks Lonnie Robinson.
If you don't know Lonnie, you should. The dude is smart.
We started talking about Jon Leger's $7 Secrets book that I told you about a few weeks ago.

Remember that?

Well, if you haven't picked up on it yet, the $7 Secrets Script has become one of the absolute fastest ways for anyone to generate revenue selling top-quality product at irresistable bargain basement prices.

Want to know how I know?

In 48 hours, I sold over 400 copies of Jon's $7 Secrets ebook for a grand total of $2800 in earnings.
In another 48 hours, I sold almost 300 copies of my AdSense Traffic Secrets ebook for total earnings of $2100.

What does this have to do with Lonnie Robinson?

Lonnie just showed me an incredible resource he has just created that can help you generate incredible floods of cash direct to your email box in nothing flat!

Look, as of this writing, it is almost midnight and I ought to be getting to sleep. But I am so freakin' excited about what Lonnie just showed me, I couldn't wait to share it with you!

This is rock-solid proof that you can do as I did, and you can be receiving emails from Paypal that say...

"Notification of Payment Received"

Posted on February 16, 2007 10:46 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

How Many Sites Do You Have?

One of the most frequent questions I am asked is,"How many sites do I need in order to make money with AdSense?"

The answer is simple... just ONE site can do it!

The truth is, I make the majority of my AdSense income from just one of my sites, though I do enjoy a little here and a little there from some of my other sites.

With that said, I know of several people who are making more than I am in AdSense revenue with just ONE site!

The site must be content-rich and it must be quality.

You must update it regularly and take steps to get traffic to its pages.

Toss "time" in the mix, along with consistency in building the site, and you've got a great recipe for success.

Please recognize that there is nothing wrong with having many sites. I have to have many sites in order to keep my sanity. I'm easily distrated by bright shiny objects, so I need new sites and projects to keep it insteresting. ;-)

So how many sites do you have?

Please take the poll on AdSenseChat.com and let me know!

Posted on February 17, 2007 3:10 AM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Your Eyes May Spin in Your Head!


My eyes are spinning around in my head. I feel like one of those stuffed animals with the googly
eyes that go all directions!
Jeremy Burns just showed me his latest concoction and I'm not sure why I am showing it to you.
The fact of the matter is that I could probably make a ton of money if I kept this to myself.
But that's not my reputation, so here goes...

As I'm sure you know by now, there is a lot of money to be made in selling infoproducts.


Now, I'm not talking about the scammy, sleazy products that do nothing more than offer you
promises and leave you wanting more.
I'm talking about legitimate products that actually have revenue-generating opportunities
for the customer.
I'm talking about products that are time-tested and proven to work, for those who are willing to
put in the effort.

I've just encountered a product with that kind of potential.

Well, that's not entirely true.

You see, it's not just one product.

It's TEN products, offered in ONE special bundle!

How does over $50,000 in source code, source files,websites and sales letters sound to you?

We're talking 10 hot products with all the market research done for you...

... with all of the products created for you

... and all of the websites created for you

I've SEEN this product bundle, and I am very impressed by what Jeremy has included in this set.

And before you go thinking that this is going to be a $997 product, I'll tell you that you are going
to be incredibly surprised when you see just how inexpensive it is.

In fact, it's so darned inexpensive, I'm not sure why Jeremy doesn't just sell them on his own at a higher price, rather than give the entire source code rights away for a song!

(Yes, you heard me right. You also get FULL resell rights to all these products!)

I expect Jeremy's package to sell out very quickly. It's a true PLR bonanza!

Don't waste any time. I know that he has set a bottom line price for the initial takers, and he has already told me that the price WILL go up. You can count on it.

Posted on February 17, 2007 2:36 PM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

iJoomla

One of the strategies for making lots of money with AdSense is so obvious that it rarely gets mentioned: build lots of Web pages.

That's pretty obvious, right? The more Web pages you have, the more opportunity you'll have to show ads -- and the more clicks you'll get.

And yet a lot of AdSense sites on the Web are fairly small, just a few pages with ads on each.

If you've created a site to sell a product or discuss a topic that you find interesting, that's understandable. Your site's the thing and the ads are just a way to help pay for it. But for those sorts of sites, a magazine could be an excellent solution.

So, for example, if you had a website about mortgages to promote your lending business, you might only need half a dozen pages to describe each of your services. But you could also add a magazine that was filled with articles about interest rates or how to choose the right type of mortgage or buying a home or whatever you wanted. You could write those articles yourself, hire writers to do it for you or invite Realtors or other people in related businesses to submit pieces and receive some free publicity in return.

You'd benefit by offering your users more content. And of course, you'd make money by having more places to put your ads.

One option that might have made it easier for people to create their own magazines is the iJoomla Magazine component. If you used Joomla (the old Mambo program) to build your website, then you might be familiar with it already.

I have to admit, I haven't used it. But I have heard that since it came out a couple of months ago, it's been flying off the shelves. It's supposed to make creating the layout for a magazine an absolute breeze. All you have to do then is slip in the content. If you can lay your hands on enough of that, you should have a bumper site ready to roll in minutes. It sounds like it could be a good solution for people with small sites who want more pages to place their ads on.

But like I said, I haven't tried it so if any of you have, let's hear the results!


Posted on February 17, 2007 3:26 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Want to Be in My Book?

Andy Warhol once said that every person gets their fifteen minutes of fame.

I don't know if that is true, but I do know that every person has a story to tell.

I am in the process of writing a new book centered around Internet marketing and individual success stories...

... and I am looking for real life stories to include in the book!

So what's your story?

If you email it to me, you may appear in my new book, set to hit bookshelves this summer!

I am looking for stories of people who have discovered new opportunity online and had their lives changed by the Internet.

Have you written an ebook, created software or some other product or service that you have marketed online?

Have you attended one or more Internet marketing seminars?

Have you been inspired by other teachers and put their techniques or product into action?

If so, I might be able to include a portion of your story in my book!

Here's what to do next...

Posted on February 18, 2007 1:01 AM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

Amazon Takes On Google AdSense

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system.

This time though, they've taken a leaf right out of Kontera's books.


Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons.

The ads are attractive, the inventory, of course, is huge and there are enough formatting options to keep any publisher busy optimizing for a while. You can define the number of links, where they'll appear, which type of products you'll promote and even the type of underline to use on the text.

Want to know my opinion on these ads? I've written more on my blog and would like to hear your thoughts as well.

Posted on February 18, 2007 1:41 AM Under Adsense!. Tags:, . Grip Your Adsense!RSS-Feed.

Want to Be in My Book?

Andy Warhol once said that every person gets their fifteen minutes of fame.

I don't know if that is true, but I do know that every person has a story to tell.

I am in the process of writing a new book centered around Internet marketing and individual success stories...

... and I am looking for real life stories to include in the book!

So what's your story?

If you email it to me, you may appear in my new book, set to hit bookshelves this summer!

I am looking for stories of people who have discovered new opportunity online and had their lives changed by the Internet.

Have you written an ebook, created software or some other product or service that you have marketed online?

Have you attended one or more Internet marketing seminars?

Have you been inspired by other teachers and put their techniques or product into action?

If so, I might be able to include a portion of your story in my book!

Here's what to do next...

Posted on February 18, 2007 8:56 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Have the Last Word!

I love it when people add comments to my posts. Sure, I write a
blog to share my information and tips... and to tell the world what
I think sometimes too. But it helps to know that someone out there
is actually reading what I'm saying.

It helps even more to see what they think about what I'm saying!

But comments at the end of articles aren't just a nice boost for
the writer of a blog or a website. They're also a big draw for
other users.

Really successful sites aren't one-way streets. They shouldn't just
be one person pouring out information. They should be communities
in which everyone shares experiences and swaps advice. You should be the leader of your community -- the erson who raises the topics, starts the discussion and points out the most interesting comments. But you want to make sure that there's a spot for people to respond to what you write... and that you turn those responses
into a draw for your site.

There are three ways to do that.

First, you can respond directly to the comments that people make. I do that often. If someone asks a question that I can answer, I'll throw in my two cents. It makes the site very responsive and lets users feel that they can get immediate solutions to their problems.

Second, you can use readers' comments as starting points for new discussions. Users will often throw in ideas that you wouldn't have thought of or ask questions that you thought didn't need answering. If you're stuck for an idea for a post, your readers' comments are often an excellent place to look.

And finally, you can even ask someone who leaves good comments on a regular basis to guest write a few posts for you. You could agree to share the revenues from that page, pay a flat fee or even just pay with a link sometimes. It can be a great way to take a day off writing without giving your income a day off too.

In short, don't forget that when you're writing an article, your users always have the last word.

Posted on February 18, 2007 11:24 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

iJoomla

One of the strategies for making lots of money with AdSense is so obvious that it rarely gets mentioned: build lots of Web pages.

That's pretty obvious, right? The more Web pages you have, the more opportunity you'll have to show ads -- and the more clicks you'll get.

And yet a lot of AdSense sites on the Web are fairly small, just a few pages with ads on each.

If you've created a site to sell a product or discuss a topic that you find interesting, that's understandable. Your site's the thing and the ads are just a way to help pay for it. But for those sorts of sites, a magazine could be an excellent solution.

So, for example, if you had a website about mortgages to promote your lending business, you might only need half a dozen pages to describe each of your services. But you could also add a magazine that was filled with articles about interest rates or how to choose the right type of mortgage or buying a home or whatever you wanted. You could write those articles yourself, hire writers to do it for you or invite Realtors or other people in related businesses to submit pieces and receive some free publicity in return.

You'd benefit by offering your users more content. And of course, you'd make money by having more places to put your ads.

One option that might have made it easier for people to create their own magazines is the iJoomla Magazine component. If you used Joomla (the old Mambo program) to build your website, then you might be familiar with it already.

I have to admit, I haven't used it. But I have heard that since it came out a couple of months ago, it's been flying off the shelves. It's supposed to make creating the layout for a magazine an absolute breeze. All you have to do then is slip in the content. If you can lay your hands on enough of that, you should have a bumper site ready to roll in minutes. It sounds like it could be a good solution for people with small sites who want more pages to place their ads on.

But like I said, I haven't tried it so if any of you have, let's hear the results!


Posted on February 19, 2007 8:44 AM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Are Your Ads in Order?

You already know that ad units placed above the fold tend to get the most clicks.

But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page?

That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page.

The problem comes when you start optimizing.

Posted on February 20, 2007 4:55 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Web 2.0 Means Free Traffic!

It seems like everywhere you turn, people are talking about Web 2.0.

What's the deal with Web 2.0 and why should we care?

In the past weeks, I have shared with you how I built my lists, increased my visibility and made more sales by using Squidoo.

Many of you have written me thanking me for the free report on the topic as you are seeing results from using this new web technology.

But did you know there are many more opportunities just like Squidoo that can provide you with FREE sources of
massive traffic to your website?

It's true!

So, last night I received an email from a gentleman by the name of Mike Worthington.
Now, I've never met Mike before and have never heard of him.

But he wanted to show me an ebook he had written revealing his best secrets for using Web 2.0 sites to get free traffic to his websites.

I've got to be honest with you.

I regularly receive requests to review ebooks, audio courses, DVDs and so forth... daily. Yes, every day.

A lot of what I am asked to review really isn't worth the digital ink it is created with. The fact is that
there is a lot of useless junk out there.

But for some reason, Mike's letter caught my attention.Having seen the power of Web 2.0 with my Squidoo campaign, I thought I'd take a closer look...

... And am I glad I did!

I just got done reading The Web 2.0 Traffic System Ebook and I believe the information that Mike reveals in it is worth THOUSANDS of dollars to me!

Do you think I am joking? Is this just hype?

No way, my friend.

I am incredibly serious. I will be putting each and every tip that he has shown me into practice and generating brand new traffic to my pages.

I've already sent a copy of this to my web guy and have requested that he read it cover to cover, and begin strategizing how we can implement these techniques on my sites.

I've heard of some of the sites that Mike discusses in this invaluable guide, but I never imagined that they could be used so powerfully to generate new traffic to my sites!

I say this publicly to Mike...

"Mr. Worthington, you now have my attention."

He should have your attention as well.

If you are reading this email, you have my word that The Web 2.0 Traffic System Ebook is worth downloading right now.

Whether you are building content sites, product sites, member sites or any other kind of site,
you are going to benefit greatly from this one-of-a-kind report.

Download it.

Read it.

Absorb it.

Take action.

Then send Mike an email and thank him for this great information that can help bring you the traffic you need to make your website succeed. :-)

Posted on February 21, 2007 1:07 PM Under Adsense!. Tags:. Grip Your Adsense!RSS-Feed.

Are You Teasing Your Readers?

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers.

That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS post.


When it comes to the front page of a blog, the answer is clear. You want to offer a bunch of teasers that lead to individual pages with single articles. Users can read the beginning of each post, choose the ones they want to see and hit the Read More link. When they reach the whole article, they'll be offered ads highly targeted
to